We transform your company so others want to buy it

We don't prepare you to sell: we build a company so valuable that others will want to buy it — whether you sell or not. We work on strategy and real business value, using artificial intelligence as a lever, not as a product.

What is making your company worth less than it could be?

Measure how ready your company is to grow, run without you and attract a buyer.

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Alberto Costa, founder of PlusvalorIA
Alberto Costa 679 328 885 a.costa@plusvaloria.com

Do any of these sound familiar?

  • My company depends too much on me.
  • My children don't want to take over.
  • I'm thinking of selling in a few years.
  • We make good profits, but I don't know what the company is really worth.
  • The company is growing, but it's getting harder to manage.
  • AI is going to change my business and I don't know where to start.
  • If something happens to me tomorrow, what happens to the company?

Is this for you?

For owners and management teams of small and mid-sized companies who want to grow, reduce dependence on the founder or prepare a handover. It may be a fit if…

  • Your company works, but depends too much on you.
  • You want to increase its value even if you have no plans to sell now.
  • You're considering a succession or a possible sale in the coming years.
  • You want to bring in AI in a way that genuinely moves the value of the business.
  • You want to know what a buyer would see if they knocked on your door tomorrow.
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Our approach

We're not the typical consultancy that "implements AI for you"

We live in the AI ecosystem and use it every day — it's our lever. But our job isn't to install tools for you: it's to increase the value of your company. AI does the heavy lifting; strategy and business judgment set the course.

Strategy first

We start with one question: what would make your company worth much more and make others want to buy it? Everything else follows from that answer.

We execute with you

We don't hand over a report and leave: we carry the changes into your company's day-to-day operations. AI lets us do it without building a heavy structure.

Value is a number

Every decision is measured by what it adds to your company's value. Improvement stops being a promise and becomes a verifiable target.

Our compass

Your company has a VRS®

The Value Readiness Score measures, from 0 to 100, how sustainable, transferable and defensible your company's value is.

It helps us identify what is increasing that value, what is limiting it and what would need to change. The VRS® complements a financial valuation: the score is not a price in euros.

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Fictitious VRS® example: 61 out of 100. Financial 80, market 65, autonomy 40, processes 60, AI and data 55, governance 70 and buyer readiness 45.
The seven dimensions make strengths and areas for improvement visible.

Seven questions to understand where the value lies

The professional method examines these 7 dimensions in depth through 49 indicators.

01

Are you really making money?

Financial value and EBITDA quality

The quality, sustainability and recurrence of profit.

02

Does your market let you grow?

Growth, market and diversification

Growth potential and concentration of customers and markets.

03

Does the company run without you?

Owner dependency and autonomy

Team autonomy and continuity without indispensable people.

04

Can you grow without multiplying complexity?

Processes, scalability and efficiency

Processes and the capacity to grow efficiently.

05

Are AI and data creating value or risk?

Data, reporting and AI with governance

Using data and AI to improve decisions and productivity, under control.

06

Would the company survive a change of owner?

Corporate governance, succession and risk

Governance, succession and risk management.

07

What would a buyer find tomorrow?

Buyer readiness / Due diligence

The evidence needed to demonstrate and defend value to a third party.

Free VRS®

What is limiting your company's value?

Answer 14 questions and get a first reading of your seven dimensions, with a score and areas of opportunity.

Free · Instant result · No commitment. An indicative self-assessment based on your answers; it is not a financial valuation or the 49-indicator professional diagnostic. The calculation runs in your browser and your answers are not sent anywhere.

Take the free VRS®

Answer based on recent facts; if you can't confirm a situation, choose the previous one that you can back up. Your answers are kept in your browser during this session, where it allows, so you can recalculate the result. They are not sent when you complete the test.

01 · Financial value and EBITDA quality
02 · Growth, market and diversification
03 · Owner dependency and autonomy
04 · Processes, scalability and efficiency
05 · Data, reporting and AI with governance
06 · Corporate governance, succession and risk
07 · Buyer readiness / Due diligence

From diagnosis to value creation

The free VRS® points to areas to review. The professional VRS® verifies the evidence and helps prioritise decisions, costs and value scenarios.

Free VRS®

A first reading

14 questions · 7 dimensions · 0–100 score · Lowest-scoring dimensions.

Indicative and based on your self-assessment.

Professional VRS®

A diagnostic to act on

49 indicators · Evidence · Strategic analysis · Valuation and price scenarios · Priorities and transformation plan.

A paid engagement, with scope, fees and timeline agreed before we start.

  • Current-state map: verified scores, risks and outstanding evidence.
  • Value scenarios: estimates with explicit assumptions; not a promised sale price.
  • Prioritised plan: actions, owners and indicators to guide execution.

We review the available financial, commercial and organisational documentation with you. The proposal will specify the interviews, the time required from you and the deliverables included.

We define the diagnostic first. Any subsequent execution is scoped and quoted separately.

Request a professional VRS® proposal
01Measure

Find out what you could be worth

Professional VRS® · 4–6 weeks

We analyse 49 indicators and the evidence behind them to estimate current value and its potential.

What you get

A valuation and a prioritised plan to increase value.

02Create value

Earn more. Depend less.

Business transformation

We put organisational improvements, data and AI to work wherever they increase value: more profitability and more autonomy.

What you get

More efficient processes, prepared teams and measurable results.

03Consolidate

We make the change last

Governance and ongoing support

We work alongside management and the board to turn the plan into decisions and results.

What you get

Follow-up, course correction and a better-governed company.

04Capture value

Decide from a position of strength

Sale, succession or continuity

We prepare your company to sell, hand over, carve out a part or keep growing.

What you get

More options and better preparation to defend the value created.

Having suitors doesn't mean you have to marry one

We work to create value.
You decide how to use it.

The goal is the freedom to decide.

You sell

At the best possible price

Full preparation to maximise value, a buyer map tailored to each buyer's profile, and support through the negotiation, sharing in the success of the deal.

You don't sell

You're left with a gem

A transformed company, more profitable and with a first-class team. We work so it is better prepared for future opportunities, with no pressure to sell.

You sell a part

Spin-off, core intact

We assess whether it makes sense to separate a business unit, make it more autonomous with AI and prepare a possible sale. Before acting, we check its viability and the effect on the business you keep.

You hand it down

Succession without destroying value

A programme to prepare the next generation and design the governance of the transition, so the handover adds rather than subtracts.

Family conflict

Listen before deciding

First we listen to each party and analyse the diverging interests. Then we explore governance, succession or separation options, with the relevant advisers, to protect the continuity of the company.

A common goal

Working to increase value

Every path starts from the same work: making your company more profitable, more autonomous and more desirable. That's why it makes sense, whatever you decide.

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Who we are

Two profiles, one goal

We work to increase your company's value by combining business and technology, with both of us directly involved.

Alberto Costa
Business + operations

Alberto Costa

Business leadership and corporate transactions

General and commercial management, restructuring, interim management and negotiation with investment funds and M&A firms. International experience founding companies and negotiating corporate transactions in Dubai, Singapore, Bahrain, Saudi Arabia, the United Kingdom, Panama and Miami.

Joaquín Rieta Carbonell
AI + transformation

Joaquín Rieta Carbonell

AI strategy, method and execution

Chartered economist (Valencia Association of Economists, COEV no. 2,536) and strategic AI consultant. He brings the method, scalable execution and the technology edge: applied AI, data governance, protocols and diagnostic and analysis tools.

Let's work out your next step

Tell us about your situation. We'll check the fit and get in touch to arrange a conversation; if you need a diagnostic, you'll receive a proposal with scope and fees.

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